WHAT IS IFA?
Ifá is a religion and system of divination and refers to the verses of the literary corpus known as the Odu Ifá. Orunmila is identified as the Grand Priest, as he is who revealed divinity and prophecy to the world. Babalawo's use either the divining chain known as Opele, or the sacred palm or kola nuts called Ikin, on the wooden divination tray called Opon Ifá.
There are sixteen major books in Odu Ifá literary corpus. When combined, there are total of 256 Odu, believed to reference all situations, circumstances, actions and consequences in life based on the uncountable ese (poetic tutorials) relative to the 256 Odu coding. These form the basis of traditional Yoruba spiritual knowledge and are the foundation of all Yoruba divination systems. Ifá proverbs, stories, and poetry are not written down but passed down orally from one babalawo to another.
SIMPSON AND PARTNERS LLC
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When one of the largest law firms in LA approached us to handle their rebranding, we were a little intimidated. But after meeting the team, we realized why they had chosen to go with an artsy consulting firm over the usual big four. As their Entertainment Law sector continues to grow, their branding needed to reflect this large part of their business. We took on the challenge head on and are delighted with the results!
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Working with the Constructing LA team and LA City Council, we set about creating the hype for the Constructing LA event for 2011. We started filming the project a year earlier. The end result was to design and build two constructions to be placed at both ends of the city for the New Year’s celebrations of 2011. Only on the last week did the 24 hour cameras get taken down from the web, before the great reveal. The year-long project was then made into a time lapse video which was displayed alongside the constructions.